Analysis of labour market development with future-oriented recommendations for Siemens #futureofwork.
Situation
Siemens offers products and services for energy generation and provision and employs around 9,000 people in Austria. Currently, the needs of employees are changing particularly quickly. It is therefore often difficult for companies to recognise these and take appropriate measures. In this project, icons worked for Siemens under the motto #futureofwork on identifying future trends in the labour market.
Approach
The analysis was carried out in three consecutive steps: In secondary data research, initial core areas that contribute to employee well-being were broken down. Subsequently, icons conducted various focus groups with both external parties and Siemens employees from different departments. After creating and distributing a survey on further relevant aspects, the collected data was evaluated in the final step.
Result
Through the described approach, icons succeeded in identifying the needs of employees in today's working world and making assumptions about the future development of the labour market based on this.